Brief: Buff Bean is the world's strongest coffee packed with some of the healthiest and natural ingredients. Crafted by fitness enthusiasts who like to know what they are putting in their body, it was super important for them to get the most organic, farm to table ingredients while packing the punch of strong flavors.

When designing this brand identity, I wanted to keep the ideas and imagery that the name presents. Something that includes both being buff (like a very strong arm) and incorporates the bean (keeping that bean shape and crease in the mark). I wanted the colors to speak flavor and the imagery to speak strength, trustworthiness, and organically grown. Keep an eye out for this upcoming brand that will take the store shelves by storm.