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Project: branding and package design Client: Mahalo Wellness

Brief: For this project, I was tasked with creating a brand identity for a new company called Mahalo Wellness who specializes in supplement distributing and overall wellness enhancement. They wanted to tie their brand to the idea of relaxation, warmth, and positivity using some imagery like palm trees, waves, the beach, and warmer climates. Since Mahalo is Hawaiian for "thank you", we wanted to make this brand look like it is coming straight from the heart of the Hawaiian Islands. I carefully chose a bright, yet rich and warm orange to emulate the glow of the sun during a warm evening sunset. With the imagery and overall vibe decided I went to work and created a simple mark that encompassed as many of these ideas as I could.

With the logo and many other brand qualities created and chosen, I went to work designing their product packaging. Since they had a range of products, I wanted to keep them all cohesive but at the same time differentiate them based on either what they were for or their targeted consumer age.

graphic - mahalo wellness, branding, logo design, logo, digital illustration, packaging, packaging design, logo white
graphic - mahalo wellness, branding, logo design, logo, digital illustration, packaging, packaging design, logo white
graphic - mahalo wellness, branding, logo design, logo, digital illustration, packaging, packaging design, medical packaging
graphic - mahalo wellness, branding, logo design, logo, digital illustration, packaging, packaging design, medical packaging
graphic - mahalo wellness, branding, logo design, logo, digital illustration, packaging, packaging design, medical packaging
graphic - mahalo wellness, branding, logo design, logo, digital illustration, packaging, packaging design, logo black