Brief: For this project, I was contacted to create a logo mark for the client's new video production company that was born from the wedding video industry but wanted to expand into other commercial markets. The client wanted to keep the feeling of lightheartedness, elegance, and that they have established experience in the industry but wanted something bold and fresh but yet still traditional looking.

After doing some brainstorming and research it was decided that a serif typeface would be best for this mark and that a word mark paired with a letter mark for instances with smaller real estate would be the choice logo type.